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Complete and Continue
The Optimiser
Introduction
Welcome
Module 1: Setting up for Success
Introduction + Your Weekly Action Items
Lesson 1.1: Reviewing your Hosting
Lesson 1.2: Setting up Email Addresses
Lesson 1.3: Backing up your Site
Lesson 1.4: Improving your Site Speed
Lesson 1.5: Getting your SSL Certificate
Module 2: Mastering your Look
Introduction + Your Weekly Action Items
Lesson 2.1: Adding a Favicon
Lesson 2.2: Creating Artwork for your Website
Lesson 2.3: Adding a Custom Rotating Slider
Lesson 2.4: Adding a Custom Sidebar
Module 3: Uncovering your Website Visitors
Introduction + Your Weekly Action Items
Lesson 3.1: Getting Set Up in Analytics
Lesson 3.2: Understanding your Dashboard & Data
Lesson 3.3: Creating Custom Reports
Lesson 3.4: Adding Goal Tracking
Module 4: Capturing More Leads
Introduction + Your Weekly Action Items
Lesson 4.1: Optins 101
Lesson 4.2: Rules to a Successful Opt-in
Lesson 4.3: Setting up Sumo Me
Lesson 4.4: Designing your Opt-in
Lesson 4.5: MailChimp Integration and AB Testing
Module 5: SEO-ing your Website
Introduction + Your Weekly Action Items
Lesson 5.1: SEO 101
Lesson 5.2: Setting up the Search Console and Generating Sitemaps
Lesson 5.3: Finding your Keywords
Lesson 5.4: Editing your Metadata and Using your Keywords
Lesson 5.5: Introduction to Link Building
Module 6: Boosting your Conversion Rate
Introduction + Weekly Action Items
Lesson 6.1: Key Elements to Successful Landing Pages
Lesson 6.2: Humanising with Social Proof
Lesson 6.3: Writing Compelling Copy
Lesson 6.4: How To's on Delivering Value
BONUS Module: Email Strategy and Templates
Lesson 7.1: Creating a Successful Onboarding Campaign
Lesson 7.2: Setting up a Nurture Campaign
Lesson 7.3: Mapping out a Sales Funnel
Lesson 7.4: Crafting the Perfect Email
Lesson 6.3: Writing Compelling Copy
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